About me

Hi, I'm Annika! I'm an SEO Advisor and Consultant with a track record of driving digital transformation across ecommerce, SaaS, enterprise, and B2B industries. With a career spanning multiple leadership roles, I've consistently delivered strategic organic growth to dozens of businesses across the globe.

After building my expertise in competitive agency environments, I took the leap into independent consulting in February 2025, bringing a wealth of strategic knowledge coupled with the agility of an independent consultant.

Here's how I can help:

SEO Advisory

I can help you build a robust organic growth engine, turning your website into a powerful revenue driver.

  • Pinpoint the best practices for each search platform, tailored to your specific industry
  • Uncover hidden opportunities and deliver actionable insights for growth
  • Analyse your current channels to find where we can amplify your efforts
  • Craft a clear, strategic roadmap that aligns with your business goals

Audits

I can help you understand the full picture, going beyond surface-level fixes to identify the strategic shifts you need.

  • Dive deep into your market to see where you stand and where you can lead
  • Dissect your competitors' strategies to find your unique advantage
  • Evaluate your brand's online presence for consistency and impact
  • Conduct a comprehensive website audit to reveal hidden SEO potential

Team & Process Development

Whether you're an agency or a brand, can help your team level up, giving them the tools and knowledge to own your organic growth.

  • Nurture and develop your team, empowering them with the latest SEO skills
  • Create efficient processes and best-practice frameworks for your team
  • Define clear role requirements so everyone knows their responsibilities
  • Create skills matrices to identify training needs and track progress
  • Help you manage your team utilisation so that you get the best from your resources

Digital Project Management

I can help you navigate complex web projects smoothly, ensuring they deliver on your business objectives.

  • Bring your teams together, ensuring everyone's aligned and working towards the same goal
  • Set clear benchmarks and milestones to keep your project on track
  • Define detailed project scopes and deliverables, leaving no room for ambiguity
  • Run productive project calls to keep things moving
  • Deliver clear, concise reports, so you're always in the know

Why work with me

Your digital partner

My approach goes beyond traditional SEO. I'm a strategic partner who seamlessly bridges technical expertise with business objectives, specialising in complex website migrations, comprehensive digital strategies, and team development.


Speaker & mentor

Equally comfortable presenting to board-level executives or coaching junior team members, I pride myself on my ability to translate complex technical insights into clear, actionable strategies.


Your digital partner

My approach goes beyond traditional SEO. I'm a strategic partner who seamlessly bridges technical expertise with business objectives, specialising in complex website migrations, comprehensive digital strategies, and team development.


Speaker & mentor

Equally comfortable presenting to board-level executives or coaching junior team members, I pride myself on my ability to translate complex technical insights into clear, actionable strategies.


Sharing my SEO expertise

Here's a curated collection of podcasts and conference talks showcasing my SEO expertise and industry insights over the past years. This work was undertaken whilst working at Seeker Digital.

Your questions, answered

Quick insights into how we can work together effectively.

How do you typically work with clients?

I'm flexible in my approach and can fully integrate with your existing systems or maintain separate communication channels. My goal is to adapt to your team's workflow while ensuring smooth, efficient collaboration that meets your specific project needs.

What are your availability and working hours?

I'm available between 8:30 AM and 6 PM GMT, with potential flexibility for international clients. If your project requires occasional adjusted timing, I'm open to making exceptions to ensure seamless project delivery.

What types of projects do you take on?

I offer both one-off project work and ongoing monthly delivery services. Whether you need a comprehensive SEO audit, website migration, or long-term strategic support, I can tailor my services to match your specific business requirements.

Do you offer an initial consultation?

Yes! I provide a free 30-minute discovery call to help determine if we're a good fit for each other. This initial consultation allows us to discuss your specific challenges, explore potential solutions, and understand how I can best support your digital marketing objectives.

Ready to work together?

Let's connect!

I'm here to assist with your digital marketing needs.